Our People

Leadership team

We’re small but confident in our super-powers. We have 70 yrs research experience between us (eek!) and work with the best fieldwork and analytics firms in the business…

Helen Nuki

favourite monkey

Orangutan (not strictly monkeys, I know, but I fell for them after visiting a rehabilitation reserve in Indonesia).


Helen sees research from all angles having worked as a brand manager at Diageo, as an advertising planner at Ogilvy and as a director of Hall & Partners, a leading brand and communications agency.

With 30 years experience in qualitative and quantitative research and a passion for behavioural science, Helen’s is an authority on consumer habit and behaviour.

She works with established brands as well as start-ups and has a gift for unearthing hidden insights that help clients see things in a fresh light.


She is a full member of the MRS & a member of the ICG.

Alexa Arrowsmith

favourite monkey

Tamarin (they manage to look wise and mysterious at the same time).


Alexa studied economics and worked for Research International before joining Hall and Partners as head of quantitative research.

She has designed and led tracking, usage and attitude and segmentation studies for some of the world’s biggest brands.

When it comes to quant there is nothing that Alexa cannot do!


She is a regular trainer for the MRS on brands, advertising research and Behavioural Economics.

Helen Law

favourite monkey

Capuchin (clever little things with many human behaviours).


Helen is a senior research partner with over 20 years experience.

She started her career working client side at the TUI holiday group and the Daily Mail and General Trust. She then worked as a planner at Abbott Mead Vickers and Bates before joining the specialist brand research agencies Hall and Partners and MESH.

Helen loves unpicking why consumers behave and think as they do, creatively teasing out new and actionable insights for planners and brand insights managers.


She is a full member of the MRS & a member of the AQR.