Monkey See is a full-service market research agency covering a brand's lifecycle - from concept and design to brand tracking and optimisation.
We work with clients large and small and we pride ourselves on offering a tailored service rather than off-the-shelf research frameworks. It's what gives us our edge.
We specialise in brand, advertising and communications research and are well known for our expertise in behavioural economics and behaviour change.
Monkey See was the first UK agency to integrate behavioural economics into market research design and analysis - and it remains at the heart of our thinking.
We offer a range of market research services designed to help brand-owners track and optimise existing brands. Common questions we tackle on behalf of clients include:
We use a wide range of quantitative methodologies in our brand tracking studies, including media channel analysis and econometrics. In all cases, we overlay our behavioural economics schema in order to capture consumer behaviours as well as impressions and attitudes.
This approach ensures clients are not caught in a classic data bubble in which brand recognition grows but sales flatline because the behaviour changes that enable sales have not been identified and tracked.
We work with brand owners, planners and creatives to develop and optimise a wide range campaign strategies, concepts and executions - traditional and digital.
The aim is to maximise the communication's impact in terms of reach and behaviour change, and ultimately to ensure it delivers the highest possible return on investment. Common questions we answer include:
Qualitative methodologies overlaid with a behavioural economics framework are used in the strategy and concept phase of campaign development. We work through each of the appropriate behavioural heuristics to ensure the widest possible range of opportunities are explored. We're always amazed at how this can help fire up creative teams as well as planners.
Quantitative techniques are then used to test and compare concepts and early executions, giving agencies and brand owners the data and confidence needed to roll out a finished campaign.
Nothing stands still in marketing. Brands which thrive do so by constantly re-examining their environment - people, politics, technology etc. They adapt themselves to stay relevant and they leverage the societal changes they detect. Common questions these brands ask include:
We know there is a vast difference between getting the full answer to a question and just part of it. For that reason, we make a rule of tailoring our methodological approach rather than reaching for off-the-shelf frameworks. Qualitative and quantitative techniques we use in the area of brand and new product development include:
Behavioural economics is more associated with direct marketing than market research and there remain companies that have not looked afresh at their brands through a behavioural lens.
The process is especially useful for brands that are becoming tired or which are operating in sectors facing disruption. A behavioural audit can spark ideas and identify opportunities not considered before, re-energising brands and brand teams.
Behavioural audits normally comprise two parts: A workshop with the brand team in which the brand is tested against a matrix of behavioural heuristics; and follow through research (typically ethnography, self-ethnography and depths) to test the most promising ideas and propositions.
The process is always interesting and creative, and a great way to bring brand teams together. At their best, behavioural audits produce clear answers to some of the most difficult questions of all:
If you are a brand owner or agency interested in developing insights into your products or services please don't hesitate to get in touch - we are always happy to talk through ideas.
We also welcome enquiries from charities, social enterprises and public services interested in developing their services through a better understanding behaviour change.
Examples of our work in a range of different sectors can be found on our case studies page.