Our Thinking

We use new thinking...

from Behavioural Economics and Behavioural Science to make sure our approaches are the best at working out why people respond and behave as they do.

Our bespoke framework ensures our research measures both SYSTEM 1 and SYSTEM 2 responses.

It explores and explains the journey all the way from how communications filter into the mind, to how people process and respond to them, to how they impact the brand and the other influences on behaviour. Ultimately it shows how communications work to change behaviour.

While the thinking is complex, the output is brought to you in a simple, straightforward way.

see our case studies