Case Studies...

this is what we do...

Look at these great examples of how we have helped some of our fabulous clients in these real world case studies...

case study 1: Satsuma

THE CHALLENGE

The challenge for Satsuma was to develop a campaign, that could both build a new brand while also generating leads. Moreover, the campaign had to work in a relatively new but competitive, heavy spending, crowded market and all on a relatively low budget.

The role for research was to assess campaign effectiveness in the short term loans market as well as provide guidance on campaign development, considering all the objectives and market factors.

our approach

Behaviour, brand and communications online continuous quantitative tracking study. This incorporated the measurement of behavioural influences, discovered in qualitative and quantitative decision-making journey research, as well as the more usual measures of brand fame, brand health and comms response.

See our Findings

case study 2: Weetabix

THE CHALLENGE

The behavioural challenge for Weetabix was not to get off the supermarket shelf but how to make it out of the cupboard in a morning.

our approach

Comprised in-the-moment self-ethnography and a quantitative behavioural study, which worked together to understand how eating Weetabix at breakfast could be triggered.

See our Findings

case study 3: Stepjockey

THE CHALLENGE

Stepjockey’s vision was to create a behaviour change by triggering stair climbing (instead of lift-taking), through placing smart signs on stairs and lifts.

our approach

Comprised real time experiments alongside a quantitative behavioural study and qualitative groups, in order to predict the impact on behaviour and develop the concept to maximise effectiveness.

See our Findings