The challenge for Satsuma was to develop a campaign, that could both build a new brand while also generating leads. Moreover, the campaign had to work in a relatively new but competitive, heavy spending, crowded market and all on a relatively low budget.
The role for research was to assess campaign effectiveness in the short term loans market as well as provide guidance on campaign development, considering all the objectives and market factors.
Behaviour, brand and communications online continuous quantitative tracking study. This incorporated the measurement of behavioural influences, discovered in qualitative and quantitative decision-making journey research, as well as the more usual measures of brand fame, brand health and comms response.
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