Our Approach...

we are method agnostic

Using our latest qualitative and quantitative research techniques we provide guidance and inspiration at all stages of brand development.

Brand Questions...

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Helping our clients answer questions such as...

1. behaviour...

the problem...

  • What’s the behavioural change that will help unlock sales?
  • What are the triggers and barriers to that behaviour?
  • Why do people say they like my brand but not buy it?

our approach...

  • Self ethnographic depths
  • U&A studies
  • Diary studies
  • Decision making journeys
  • Accompanied shops
  • Nudge workshops

2. brands...

the problem...

  • What needs to change in people’s relationship with my brand to maximise sales?
  • What are the strengths and weaknesses of my brand?
  • What are the conscious and sub-conscious needs in the market and how could my brand fulfil them?

our approach...

  • Depth interviews
  • Self ethnographic depths
  • Focus groups
  • Workshops
  • Quantitative brand studies
  • Segmentation

3. communications...

the problem...

  • Which ideas will work the best?
  • How can we make an idea work harder?
  • How effective are my communications?
  • How are they achieving their effect?
  • How are different media working?

our approach...

  • Ad testing
  • Pack & design testing
  • Media testing
  • Experiments
  • Brand & comms tracking
  • Sponsorship evaluation
  • Social media pulse tracking
  • Experimental evaluations