Our Approach...

we are method agnostic

Using our latest qualitative and quantitative research techniques we provide guidance and inspiration at all stages of brand development.

Brand Questions...


Helping our clients answer questions such as...

1. behaviour...

the problem...

  • What’s the behavioural change that will help unlock sales?
  • What are the triggers and barriers to that behaviour?
  • Why do people say they like my brand but not buy it?

our approach...

  • Self ethnographic depths
  • U&A studies
  • Diary studies
  • Decision making journeys
  • Accompanied shops
  • Nudge workshops

2. brands...

the problem...

  • What needs to change in people’s relationship with my brand to maximise sales?
  • What are the strengths and weaknesses of my brand?
  • What are the conscious and sub-conscious needs in the market and how could my brand fulfil them?

our approach...

  • Depth interviews
  • Self ethnographic depths
  • Focus groups
  • Workshops
  • Quantitative brand studies
  • Segmentation

3. communications...

the problem...

  • Which ideas will work the best?
  • How can we make an idea work harder?
  • How effective are my communications?
  • How are they achieving their effect?
  • How are different media working?

our approach...

  • Ad testing
  • Pack & design testing
  • Media testing
  • Experiments
  • Brand & comms tracking
  • Sponsorship evaluation
  • Social media pulse tracking
  • Experimental evaluations